• LifeDesigner with Jingyu Chen

Conversation with Chloe Kang: Former SBS Media Specialist /Ogilvy Account Director, Museum Corporate

Chloe broke into Australia's mainstream broadcasting news outlet SBS ( which is the major local network to provide multilingual and multicultural radio and television services ) at her early 20s. As a migrant, her success in the local media industry truly brings diversity, representation, and inclusiveness into communities. She shared her career-pursuit journey, personal development, workout routine, ideal lifestyle, and industry insights about social medial influence. She is a woman powerhouse who is truly beautiful inside out!


Links Instagram: chloeffk 小红书: 南半球的克洛伊

Show Notes

Chloe has had a wide range of interests since she was a kid. Her curiosity in nature eventually led her to land in Media/ PR industry. Breaking into Australia's mainstream broadcasting news outlet SBS ( which is the major network to provide multilingual and multicultural radio and television services) as a migrant, her success in the local media industry truly brings diversity, representation, and inclusiveness into communities. However, success never comes easily. Back in the early days of working in a small media agency, she experienced toxic workplace culture which took a heavy toll on her confidence and self-worth. She learned one important lesson from there ‘don’t let anyone bring you down’! Moving forward, she is always grabbing every opportunity which most of the time appears as a challenge. 30 years look back, Chloe shared one important learning is to always stay positive. With that positive mindset in place, she is not as anxious as she used to be when facing challenges, because deep down inside, she knows it’s just a matter of time to overcome them. I was so empowered by this as it’s a long-evolved journey through countless mistakes and failures to build inner resilience and confidence, eventually leading to that positivity mentality. Chloe also candidly addressed that she had so many failures but it’s a valuable experience to grow from them.

At this stage, of her life, she is focusing on work-life balance because a career is just part of life. she is forever on the journey of becoming a better self and never puts a limit on her pursuit. I like her beautiful saying that Life will eventually become more colourful, and we hence create a consistent drive for living our life.

I also appreciate her interpretation of relationships is to gain trust from others, which as she said, is the key factor for her career success at SBS. To climb the corporate ladder, she believes just working hard is not enough, emotional intelligence also plays a crucial role, particularly in the media industry. Gaining trust is always coming from that genuine intention and place to achieve mutual benefits and unity despite the difference in a corporate context, which also I believe, applies to any types of human connection. In my case, I fell under the mission of running this podcast because I gain trust from my guests. I value trust (which is the genuine connection) the most and I can’t fail to respond to that trust.

Stepping into a leadership role, Chloe ,who once experienced detrimental leadership in her early career, becomes the leader that creates conditions and culture for her team members to succeed and thrive at work. She also highly appreciates mentorship which she feels privileged to be given throughout her career-building.


We also got an in-depth discussion about social medial influence. As an industry insider, Chloe candidly pointed out that social media is an amazing resources pool that we can leverage to our advantage as opposed to being controlled by smart social media algorithms. I truly agree with what she shared: we have the only thing to do in our life which is to take care of ourselves, our matters, and our relationship. I also benefit from social media tremendously which is to connect to so many amazing talents around the world. But as Chloe said, what’s more important is always to focus on yourself not lost in others’ highlight moments feeds.


We also talked about her workout routine, ideal lifestyle, and future career development. She is such a woman powerhouse who is truly beautiful inside out. We are all on the same journey to become better selves towards infinite life possibilities!